– Customer data unification, Master Data Management [Customer Helix]
– Web Analytics implementation and tracking GA/GTM, Crazy-egg, Hotjar
– SEO optimization, Google Search console linking, page speed improvisation.
– Marketing analytics, Conversion rate, return on ad-spend, Cost per click, Cost per acquisition optimization, audience and user persona building.
– Survey Data Analysis, NPS, CSAT optimization, automated survey delivery and data analysis
– Loyalty Program, Customer life time value, lead scoring, Customer 360.
– Data science for CX analytics, Big Data Analytics for Inventory management, Bird hit prediction models.
USE CASES
Digital Analytics, Big Data Analytics, Master Data Management, Loyalty Program, Web Analytics Implementation
TECHNOLOGIES
GA360, GTM, IBM-Tealeaf, Apache Hadoop, MicroStrategy, R, SAS, SPSS, MSBI, GCP, MS Dynamics
CLIENT
A leading global airline.