– User experience analytics, Pricing models, Data mining, custom reports (VBA), statistical analysis, basket analysis, segmentation, churn prediction
– Web Analytics implementation and tracking GA/GTM, Adobe Analytics
– SEO optimization, Google Search console linking, page speed improvisation.
– Marketing analytics, Conversion rate, return on ad-spend, Cost per click, Cost per acquisition optimization, audience and user persona building.
– Customer life time value, lead scoring, Customer 360.
– Customer data unification, Master Data Management
USE CASES
Digital Analytics, Big Data Analytics, Master Data Management, Web Analytics Implementation
TECHNOLOGIES
GA360, GTM, Adobe Analytics, SAS, SPSS, MSBI, VBA
CLIENT
A major global retailer.