Implementation of Customer Experience Analytics along with Marketing automation optimization led to increased BI adoption over 2x annually.
Smart implementation of Mall user analytics reduced ‘double counting’.
Omni-channel data optimization helped save 175K USD.
POC on Big Data for VOC analytics was replicated for the entire ‘Leisure and Entertainment’ group.
Customer data unification, Master Data Management
User tracking (Footfall), Heat-maps of user movement, Mall user analytics
Social media analytics, VOC, Competitor analysis.
Data science for CX analytics, Big Data Analytics
Web Analytics implementation and tracking GA/GTM, Crazy-egg, Hotjar
SEO optimization, Google Search console linking, page speed improvisation.
Marketing analytics, Conversion rate, return on ad-spend, Cost per click, Cost per acquisition optimization, audience and user persona building.
Survey Data Analysis, NPS, CSAT optimization, automated survey delivery and data analysis
Email marketing automation, Improvise the CTR, Open rate, Reduce Bounce, IP black-list prevention, Personalized campaigns
Loyalty Program, Customer Life Time Value, lead scoring, BI dashboards and adoption of BI
USE CASES
Mall Analytics, VOC, Loyalty Program, Digital Analytics (CX focus), Marketing automation optimization
TECHNOLOGIES
Informatica, Pentaho, MS Dynamics, GA360, GTM, Hortonworks Hadoop, MicroStrategy, Python, SPSS, MSBI, Sprinklr, AWS
CLIENT
A pioneer in property, retail, hospitality and leisure.