Defined and Executed a Digital / CRM Analytics Strategy.
The project was successfully executed and resulted in annual savings of O.6M USD on Events Digital Marketing.
The consolidated Digital Analytics strategy led to 65% coverage on customer journeys, saving 52% annually.
Customer data unification
Customer journey mapping, & Segmentation
User tracking (Footfall) & Heat-maps
In-app visitor onboarding, personalized content feed on Events, Matchmaking
Social media analytics, VOC
Web Analytics implementation and tracking GA/GTM, Crazy-egg, Hotjar
SEO optimization, Google Search console linking
Marketing analytics, Conversion rate, return on ad-spend, CPC, CPA optimization, cohort analysis, audience and user persona building.
NPS, CSAT optimization
Email marketing Optimization: Improving CTR, Open rate, Reduce Bounce, IP black-list prevention, Personalized campaigns
Customer life-time value, lead scoring, dashboards
USE CASES
Events Analytics, VOC, Digital analytics, CRM Analytics, Marketing automation optimization
TECHNOLOGIES
Alteryx, Talend, MS Dynamics, Google Analytics 360, GTM, Similarweb, Firebase, PowerBI, Oracle Eloqua/Responsys, Sprinklr, Sprout Social
CLIENT
A highly popular events and exhibition company.