Optimized and Executed an effective Marketing Automation Plan that resulted in a remarkable 14% improvement of Return-On-Advertising-Spend MOM while achieving a significant 36% fall in bounce rate MOM through personalized mail automation.
Customer journey mapping, Customer data unification, Data Segmentation
Web Analytics implementation and tracking GA/GTM, Crazy-egg, Hotjar
SEO optimization, Google Search console linking, page speed improvisation.
Marketing analytics, Conversion rate, return on ad-spend, Cost per click, Cost per acquisition optimization, cohort analysis, audience and user persona building.
Survey Data Analysis, NPS, CSAT optimization
Email marketing automation, Improvise the CTR, Open rate, Reduce Bounce, IP black-list prevention, Personalized campaigns
Loyalty scorecards, Customer life time value, churn prediction, market-basket analysis
Propensity models, recommendation engine, Lead optimization
USE CASES
Digital analytics, CRM Analytics, Marketing automation optimization, Big Data Analytics
